• Case Study: Basket Concepts, Hilton Head Island

From invisible on Google to Page 1, with a one‑time SEO foundation.

Basket Concepts has been Hilton Head Island's go‑to custom gift basket company since 1999 — but 25 years of in‑person reputation wasn't translating online. Their existing site generated almost no traffic, and they had no Google Business Profile at all, meaning they were invisible to every tourist and local searching for gifts near them.
  • Basket Concepts, Hilton Head Island
  • WordPress · SEO Foundation · Google Business Profile
Basket Concepts basketsonhiltonhead.com
#3
— before the redesign — not ranking
n/a
1,776
Business Profile Views
428
Profile Interactions
252
Ranking Keywords
#3
Top Local Search Position
Services

WordPress Redesign · SEO Foundation ​· Google Business Profile

  • WordPress Redesign
  • SEO Foundation
  • Google Business Profile
Client
Basket Concepts, Inc.
Location
Hilton Head Island, SC
Engagement type
One‑time foundation build
The Challenge

A site that existed, but didn't perform.

No SEO foundation

The existing site had no keyword strategy or technical optimization, so it was effectively invisible despite being indexed.

Zero presence on Google Maps

Missing all “near me” and gift‑related searches, which drive most tourist discovery.

Design didn’t match brand quality

The site’s look undersold the craftsmanship of the actual product.

What We Did

A one‑time SEO foundation build — no ongoing management or maintenance included.

Rebuilt the site on WordPress

With design elevated to reflect the handcrafted, premium nature of the product.

Built a three‑tier keyword strategy

Across six product categories (Celebrations, Corporate Gifts, Hospitality, Holiday, Theme Baskets, Get Well), giving every category its own search entry point.

Optimized the Google Business Profile for SEO

Categories, keyword‑rich description, photography, and Q&A seeding.

Implemented full on‑page SEO

Title tags, meta descriptions, heading structure, schema markup, sitemap, and Search Console setup.

Results

Numbers reflect organic performance since launch — with no ongoing SEO maintenance since the foundation was set.

0 before
1,776
Google Business Profile views
0 before
428
Google Business Profile interactions
Effectively none
252
Organic keyword rankings
Not ranking
#3
"hilton head gift baskets"
Not ranking
#6

“gift baskets from South Carolina” (up from #17)

Not ranking
#8

“starfish box” (up from #19)

Google Business Profile — how customers discovered them, 47% via desktop search

Profile interactions — calls, direction requests, and site clicks since launch
Search Console — 252 queries now surfacing the site, up from effectively none
Keyword movement — “gift baskets from south carolina” climbed from #17 to #6; “starfish box” from #19 to #8
"A one‑time SEO foundation — done right — keeps working long after the engagement ends. No ongoing management, and the business still shows up in hundreds of searches it was invisible to before."

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