No SEO foundation
The existing site had no keyword strategy or technical optimization, so it was effectively invisible despite being indexed.
From invisible on Google to Page 1, with a one‑time SEO foundation.
Basket Concepts has been Hilton Head Island's go‑to custom gift basket company since 1999 — but 25 years of in‑person reputation wasn't translating online. Their existing site generated almost no traffic, and they had no Google Business Profile at all, meaning they were invisible to every tourist and local searching for gifts near them.
Basket Concepts
basketsonhiltonhead.com
#3
— before the redesign —
not ranking
n/a
1,776
Business Profile Views
428
Profile Interactions
252
Ranking Keywords
#3
Top Local Search Position
Services
WordPress Redesign · SEO Foundation · Google Business Profile
Client
Basket Concepts, Inc.
Location
Hilton Head Island, SC
Engagement type
One‑time foundation build
Live website
basketsonhiltonhead.comThe Challenge
A site that existed, but didn't perform.
What We Did
A one‑time SEO foundation build — no ongoing management or maintenance included.
Results
Numbers reflect organic performance since launch — with no ongoing SEO maintenance since the foundation was set.
0 before
1,776
Google Business Profile views
0 before
428
Google Business Profile interactions
Effectively none
252
Organic keyword rankings
Not ranking
#3
"hilton head gift baskets"
Not ranking
#6
“gift baskets from South Carolina” (up from #17)
Not ranking
#8
“starfish box” (up from #19)
Google Business Profile — how customers discovered them, 47% via desktop search
Profile interactions — calls, direction requests, and site clicks since launch
Search Console — 252 queries now surfacing the site, up from effectively none
Keyword movement — “gift baskets from south carolina” climbed from #17 to #6; “starfish box” from #19 to #8
“KMP Digital Media worked on the website redesign for Basket Concepts and helped our online presence. They developed a professional & clean looking website for us. They implemented the SEO and Google business profile, helping us with increased website traffic. We loved their work.
KMP Digital Media was very easy to work with. We did not always deliver needed materials in a timely manner to them, but they were patient and always available when we needed them. They implemented what we wanted and always delivered above and beyond what we expected. We hold them & their work in the highest regard.”
Ashley L.
Basket Concept Hilton Island
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